Rakesh Jhunjhunwala-backed Akasa Air on Wednesday revealed its much-anticipated brand identity with the unveiling of its ‘Rising A’ symbol and tagline, ‘It’s Your Sky’.
The airline is wearing a ‘Rising A’ symbol to represent ‘the spirit of flying, the aim of height and the pursuit of dreams.’
“Unveiling ‘The Rising A’ of Akasa Air. Inspired by elements of the sky, The Rising A symbolises the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing,” Akasa Air tweeted.
The colours of the livery unveiled by the airline include ‘Sunrise Orange’ and ‘Passionate Purple’.
On the unveiling of the brand identity, Vinay Dube, Akasa Air Founder, MD and CEO said, “Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us.”
He added, “It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it.”
Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air explained, “We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit.”
Akasa Air, in a media statement, said 26FIVE India Lab, a Mumbai-based brand engagement firm and part of NYC-headquartered 26FIVE Global Lab creative network, is behind the identity crafted for the airline. They added the project for the agency was led by aviation specialist Girish Nair and global brand strategist Sophie Ann Terrisse.
Akasa Air, which received its no objection certificate from the Ministry of Civil Aviation in October, is expected to take to the skies in the summer of 2022.
