Prasar Bharati signs MoU with Yupp TV an OTT platform
India’s public broadcaster, Prasar Bharati has signed a Memorandum of Understanding with Yupp TV, an over-the-top (OTT) platform, which is a gateway for television viewers across the globe.
With this, DD India is now available on the OTT platform of Yupp TV in USA, UK, Europe, Middle East, Singapore, Australia and New Zealand. Through Yupp TV, one can watch live TV anytime anywhere in the world.
It is aimed at expanding the global reach of DD India channel to put forth India’s perspective on various international developments on global platforms and to showcase the country’s culture and values to the world. The content hosting agreement was signed by Prasar Bharati CEO, Shashi Shekhar Vempati and Yupp TV Founder and CEO Uday Reddy.
DD India, Prasar Bharati’s international channel, is India’s window to the world. Available in more than 190 countries, DD India also acts as a bridge between India and Indian diaspora spread across the world.