Piyush Goyal calls for integration of ODOP initiative with Open Network for Digital Commerce

Commerce and Industry Minister Piyush Goyal has called for the integration of One District One Product, ODOP initiative with Open Network for Digital Commerce (ONDC).

The Minister said, Open Network for Digital Commerce would help in further expanding the frontiers of One District One Product by bringing buyers and sellers together. The Minister was speaking on the launch of One District One Product Gift Catalog and Storefront on GeM in New Delhi today.

Mr. Goyal said, country’s districts and villages are home to crores of talented weavers, artisans and craftsmen. He underscored that there has been a fundamental shift in thinking of the government in the last eight years and ODOP is aligned with this vision of taking prosperity to each and every part of the country.

He opined that the G20 summit which is set to take place in the country soon, is a great opportunity to showcase One District One Products. The Minister also called for the expansion of availability of genuine products to counter fake products in the market. He said that strict action must be taken against those who sell counterfeit products.