Jammu Municipal Corporation featured in NITI Aayog – UNDP Handbook on Sustainable Urban Plastic Waste Management.
NITI Aayog Vice Chairman Rajiv Kumar has launched the NITI Aayog – United Nations Development Programme (UNDP) Handbook on Sustainable Urban Plastic Waste Management in New Delhi. It provides a comprehensive overview of managing plastic waste by representing and discussing components of the entire plastic waste value chain.
Jammu Municipal Corporation was featured on page 61 of the Handbook on “Sustainable Urban Plastic Waste Management” launched by NITI AAYOG”. JMC efforts to combat plastic are being recognised nationwide.
Speaking on the occasion, Dr Kumar said, spreading awareness amongst the masses about the harmful effects of plastic is the need of the hour. He said, the NITI Aayog – UNDP Handbook on Sustainable Urban Plastic Waste Management can be adopted by urban local bodies to good effect.
NITI Aayog CEO, Amitabh Kant reiterated the significance of the Re-use, Reduce and Recycle model and the need to create a mass movement around the use of plastics.
JAMMU: A HOLISTIC IEC CAMPAIGN TO PROMOTE
BEHAVIOURAL CHANGE ON WASTE MANAGEMENT
Behavioural change through citizen engagement and action is critical to
achieving better management of waste. Jammu has undertaken extensive citizen
engagement initiatives, including clean-up drives, river restoration projects,
nukkad nataks, segregation drives, Swachhta Rath (mobile messaging vehicle),
etc., as part of its IEC campaign that was launched in 2019.
The Jammu Municipal Corporation (JMC) engaged with Regional and Urban
Development Agency (RUDA), a consulting firm in Jammu supporting sustainable
development, to plan an IEC campaign identifying the threats caused by improper
waste disposal like public health and environmental degradation. Additionally, the
JMC and RUDA mapped the stakeholders responsible for the waste management
process. They also focussed on BWGs while designing the campaign and devised a
special strategy to reach out to these institutions.
The JMC with the support of RUDA implemented the following IEC initiatives:
