Commerce and Industry Minister Piyush Goyal today chaired a meeting to review the progress of Open Network for Digital Commerce (ONDC) in New Delhi.
He said, the basic purpose of ONDC is to assist the small, undigitized trader, who must be assisted to get digitized and avail opportunities offered by the e-commerce ecosystem. During the meeting, it was apprised that since the alpha launch in five cities in April this year, ONDC has been testing with a closed user group for end to end execution to understand their fulfilment.
The Minister said that existing e-commerce platforms are popular because they remain consumer focused. They have created robust trust in their platforms based on their ability to deliver on promises made about products, fulfilment of orders in time, returns policies and consumer friendly refunds. Mr Goyal said, ONDC will be tested against these benchmarks and it must create consumer trust through robust mechanisms for ensuring redressal of grievances of consumers and enforcing transparent policies for returns, refunds and cancellations.
